These days, without a doubt, Instagram is one of the most popular social media platforms with millions of regular users from every corner of the world. It has surpassed its original function.
It was designed as a platform where people can post interesting photos of themselves and their surroundings, but nowadays, it is used as a marketing tool by many companies and brands. If you have to attract more people to your account, here are some tips on how to do that.
Obviously, the very first step is to create a business account. Choose a username that represents your business, but that is also catchy and easily remembered at the same time. It is important to work on the design of your profile. That is the first thing that visitors notice, and based on it, they will decide whether or not to follow the account.
Use an appealing profile picture, write your bio in a few words, and don’t forget to post charming cover photos for Instagram Highlights. You don’t have to go for a minimalistic professional look. Add some colors and make it fun, just be sure not to over exaggerate.
As soon as you create an account, you should add your first post. It should be an introductory one that will greet your followers and give them the opportunity to get familiar with your company. Also, don’t forget to include the link to your website, even if it is still under construction because having one will give you more credibility with future customers.
Now that you have set up the design, it is time to grow your list of followers.
If your company’s name is already well established in a community, you won’t have any trouble with the first couple of hundred followers. Send out a newsletter to your costumers to inform them about your new page. Some of them will follow you instantaneously, while others will need a little incentive.
You can give your first 100 followers a discount on your merchandise, or if you have a large email list, split up the offer, so that first 100 get 40%, next 100 get 30% discount and so on. Also, don’t forget to post a pop-up notification of your website. This way you will invite people who have not signed up for a newsletter.
On the other hand, if you are just starting your business and don’t have a website and email database, then you should turn to family and friend. Ask them to follow you, share your profile, and invite their friends to join. Since a lot of people, who have never heard of you before, will visit the page, it is important to have at least one post and Instagram story. If they see an empty account, they will probably ignore it and forget about it.
In order to grow your follower list even further, it is time for the next step. Find accounts that are similar to yours (brands that are in the same industry) and check out the users who follow them. You have to ensure that those are real people, and once you have done that, start following them. There are numerous apps you can use to check who is following you back. Surely, there will be some people that will not follow your account, so you should remove them. Generally speaking, people are more attracted to pages that have thousands of followers, and this is the best way to ensure that the number of followers exceeds the number of people you follow.
Furthermore, you should invest in ads. You can promote your existing posts or link your page to the Facebook account. Also, try to make connections with other companies and influencers. You are probably aware that influencers have hundreds of thousands of followers, which means that if they share your post, tag you somewhere, or repost an Instagram story, you will get a flood of new users on your account.
The last thing you can do, in order to hit the 100k mark, is to reach out to free followers websites. Click here if you want to learn how to obtain followers from ProjectInsta. You can get up to 80,000 followers quickly which will launch your account and give you visibility on the platform, meaning you will increase the traffic on your page.
Moreover, make sure to regularly add posts to both your feed and story. They have to be entertaining and appealing, but at the same time, you should use them to inform the people about your new products or any changes in the business. Also, you can organize a giveaway. There is nothing people love more than prizes and free stuff. You can offer books, gift cards, coupons and discount to your merchandise, and so on. Make sure to explore online on how to host a successful giveaway.
Finally, use your account to communicate with the users. There is no point in attracting new people if you cannot keep the existing followers. Record short videos to greet them, give them the opportunity to ask you everything they want to know and make sure to answer all their questions. Once your profile exceeds a certain number of followers, it is a good idea to add another person who will manage it, since it can become a full-time job.
Kim Marks 
Rhydian Choi