Advertisement is an essential part of any business and there are a variety of marketing techniques one can use to promote one’s products or services and reach targeted audiences. Despite the growth of multimedia and digital marketing in recent years, banners remain one of the best ways to garner attention and still offer various advantages to businesses.
Nowadays, banners might be the best and easiest way to send a message across and can be especially beneficial for new businesses.
However, if your banner does not look good, potential customers will not have any interest in what you have to offer. To avoid wasting time and money, it is important to choose the right type that suits your needs, at the same time showcasing your product in the best light. So let’s take a look at the differences between different types of banners that will help you make the best choice.
Differences in Durability
Vinyl banners are best used for outdoor displays since they can withstand different types of weather. They are usually heavier with stronger edges, so they can perfectly handle rain and strong winds. The colors are less likely to be washed out and they can last you up to a year.
On the other hand, fabric banners are reusable and are usually made from nylon, polyester, or satin, and are perfect for indoor events, such as conferences. However, if you decide to use it outside, keep in mind they cannot withstand large amounts of moisture, so make sure to keep it out of the rain. Click here to read more about this.
Display Quality Differences
Vinyl is double-sided, meaning you can effectively display many features of your business on both sides. The colors on it are especially strong, so it will easily make any message stand out.
Fabric absorbs light extremely well, so these types of banners are great for taking pictures in front of them. They will still look amazing even when the lighting in the room is not the best and are great for eliminating any unattractive reflections.
Differences in Transportation
Fabric banners are easier and more convenient to transport and travel with. You simply need to fold it, place it in a box, and they will be ready for transportation. Vinyl needs to be rolled up, placed in a heavy tube to ensure safety, and be shipped, making the transportation process a bit more high maintenance.
Maintenance Differences
Fabric banners are suitable to be used frequently and don’t require cleaning after every use. However, certain detergents can ruin the graphics, so you will need to have it professionally dry-cleaned to avoid this.
Cleaning vinyl banners is extremely easy and requires simply wiping it down using a cleaning solution after every event. However, they are not suitable to be used every day and for longer periods, so you should avoid purchasing them unless you are going to use them less than once per week.
Differences in Price
Overall, their cost is almost the same. However, vinyl is a cheaper material, doesn’t use as much ink, and prints faster. On the other hand, the advantage of buying a fabric banner is that it comes with manually sewn pole pockets that are rather cheap, opposed to vinyl banners that require you to buy a specific pole to ensure secure transportation between events.
Conclusion
Banners might be a perfect, cost-efficient marketing method that can help you get the attention and appeal of the general public. They come in various shapes and sizes and are extremely customizable, so all you have to do is put some thought into their design and consider all the factors listed above before deciding on what type of banner you would like to own.
Kim Marks 
Rhydian Choi