Six years ago, when Instagram first started to become popular, many people weren’t sure what to make of it. Many thought it was just a way to share mundane photos of their everyday lives. But over the past six years, Instagram has become much more than that. It’s now one of the most popular social media platforms and can be used for more than just sharing photos.
If you need to get more familiar with all that Instagram has to offer, here are seven tips to help you get started in 2023.
Follow People to See Posts
The first tip on this list for anyone using Instagram in 2023 would be to follow people to see posts. While many people don’t have any problem with keeping their profile public on Instagram, some people do choose to have a bit more privacy and set their profile to private.
If you run into an account that has set its profile to private, you will have to follow them to see their posts. However, with that said, there are other ways that you can view posts from private accounts. There are top rated private Instagram viewers listed here that allow you to view private Instagram content, but these are paid options if you are interested.
Use Hashtags When Posting
The next tip on this list for anyone using Instagram in 2023 and looking to grow their followers would be to use hashtags when posting. Hashtags are basically words, phrases or numbers that follow the pound symbol and are used to group content and make it easier for users to find.
In other words, if you are looking to grow, you should use hashtags since they allow you to target a specific audience that would be interested in the content you create. That said, you should only use hashtags relevant to the content you are posting since using irrelevant hashtags won’t lead to growth.
The Search and Explore Function
Another tip for someone using Instagram in 2023 would be to use the search and explore function to find the content you will enjoy. The great thing about the search and explore function is that you can search for specific hashtags, which makes finding content easier.
One thing you should keep in mind about the search and explore function is that Instagram’s algorithm will learn the content you enjoy viewing using this function. Once you view a specific type of content enough times, it will show you that content without you needing to search for it.
Choose Compelling Captions
A picture is worth a thousand words, but the right caption can make it worth even more. On Instagram, a good caption can mean the difference between getting lost in the scroll and becoming a viral sensation. Of course, coming up with the perfect caption is easier said than done. The best captions are both catchy and informative, giving followers a glimpse into your life without giving too much away.
Sometimes, all it takes is a clever pun or a well-placed emoji to get the job done. Other times, you may need to dig deeper, using your caption as an opportunity to share your thoughts and feelings on a particular subject. Whatever approach you take, remember that choosing a compelling caption is an essential part of creating successful Instagram posts.
Engagement is Important for Growth
Of all the tips on this list for Instagram users in 2023, especially those looking to grow their accounts, the most important would be to remember that engagement is one of the most important metrics for growth on the platform. Why? Because engagement is a signal to Instagram that the content that is being created by an account is interesting or entertaining.
Of course, there are quite a few ways to promote engagement, such as using call-to-action phrases in your post description or even within the content, such as saying, “comment if you want part 2.” You can also use Instagram Stories to ask your followers questions.
Post Niche Content
Finally, the last tip on this list for anyone using Instagram in 2023 and looking to gain more followers would be to post niche content. In case you are not aware, there are many different niches on Instagram, such as sports, health and fitness, parenting, pets, and more. These niches exist because people like specific content.
If you want to grow on Instagram, you will need to target a specific audience, and the best way to do that would be to post within a niche. What would be even more helpful is choosing a sub-niche within a niche since this will help you target an audience even more.
Explore Different Content Formats
And while it is primarily known as a place to share photos and videos, there are actually a variety of different content formats that users can post on Instagram. In addition to traditional photos and videos, users can also share Stories, which are short, ephemeral videos that disappear after 24 hours.
And for businesses and brands, Instagram offers a powerful tool called Instagram Reels, which allows users to create 15-second videos that can be edited with special effects and creative filters. With so many different content formats to choose from, Instagram provides a wealth of possibilities for both users and businesses alike.
Analyze Your Results
It’s important to analyze the results of your efforts on Instagram to ensure that you’re getting the most out of your time and effort. By looking at your insights, you can get a better understanding of what content is resonating with your audience and what isn’t. This information can help you to focus your content strategy and make sure that you’re creating content that your followers will enjoy.
Additionally, analyzing your results can also help you to identify any areas where you could improve your performance on the platform. By taking a close look at your metrics, you can fine-tune your approach and make sure that you’re doing everything possible to grow your account.