If you are in the E-commerce industry, it is entirely possible that you will want to get your products in front of a lot of people, grow a bigger audience, as well as generate more sales.
However, since there is a wide range of Instagram strategies out there for promoting your brand on this social media platform, you might feel a bit overwhelmed by the number of options. If you are in this situation, this article is made for you. In the text below, you will be able to learn what are the best strategies for promoting your business on Instagram. Let’s take a closer look:
1. Change Your Usual Account to an Optimized Business Account
The first thing that you will have to do is keep your personal and business account separate. Your followers and customers are there for your brand and products, no one wants to see pictures from your trip to Bali. Your personal pictures, selfies, and videos should be on your personal account, and you should not share them with your audience since they are entirely irrelevant and they will not generate sales.
2. Look Professional and Use Your Bio Wisely
Your Bio section is a part where you can write an interesting introduction to your brand, as well as include a link that will lead customers to your website. This link will lead to you boosting the traffic on your site. Also, you will want people to recognize your brand easily, hence, you should use a profile picture that features your logo, as well as a name that you will not change often in order for you to be more recognizable for your customers.
3. Create Appealing Instagram Content That Will Capture Your Brand
You should always keep in mind that pictures are one of the most powerful tools in the world of online marketing. You will want and need to focus on adding an appeal to your Instagram content. People love lifestyle pictures! Now, you might be wondering what a lifestyle picture is and to put it simply, it is a picture that represents your product in real-life situations. For example, if you are selling jewelry, you can use a life-inspired scene, models, and background that will allow to users how the products would look like in real life. In other words, by producing a lifestyle picture, you will be able to strengthen your brand.
4. Giveaways and Promotions for Your Followers
People love getting special offers, discounts, and free items. Choose a period of a month or week when you will be giving out free things or offering promotions or discounts, and you will be able to strengthen the relationship people have with your brand, as stated by Strodin. Not to mention all the publicity you will gain if they win something for free! You will be tagged on Instagram stories and posts, hence, you can boost your audience numbers.
5. Grow Your Instagram Following
According to the website BuyIGLikesFast, although you might be posting regularly, you will want to come up with a strategy that will boost your audience numbers. Some of the ways that you can achieve this is by including relevant hashtags that people can use to find you, as well as to create a special hashtag that will relate to your business. Keep in mind that a lot of hashtags can sometimes annoy people, so, choose 5 to 8 hashtags that you will use in your post caption.
By following the five strategies from this article, you will be able to easily promote your brand on Instagram. The strategies will not only make your brand recognizable, but they will also generate more traffic to your website, as well as generate more sales. Hence, do not waste any more time and start implementing these strategies right away!