It is a well-known fact that there are too many businesses nowadays. No matter what your field of work is, chances are, there are companies that are your competitors. We all want to be the best and we want our company to be noticed. To make that happen, we need good products and quality service, but the thing that is the most important is the customer service.
People who work in customer service are the first line and your clients will have the first contact with them. If you want your business to blossom, you need to improve it and make sure your customers are happy.
We all rely on the fact that if our products are good and if the shipping is on time, then everything is going to be great. We spend a lot of money on ads and we build websites and social media pages. But what happens when a potential buyer has an issue or has any questions? If you don’t use the right tools and if your employees don’t have the right skills, then you may be losing buyers even before they try your product.
To make sure you are doing all the right things when it comes to customer service and communication with buyers, we created this guide. You can learn more about the most common mistakes people are making and how you can avoid them. Make sure that your clients are happy and that they are taken care of. Sometimes if the service is good, and the product is mediocre, people will still come back to that company because they feel better.
People skills
There is a huge difference between someone greeting you and someone smiling and being nice. Experts say that when we see someone smile, our mood increases as well. We are all tired and we are all upset about something, so when we go to a store, we don’t want to see negative people.
Make sure your employees have the right people skills and that they know how to handle even the most demanding customers. Sometimes that is going to be difficult, but most things can be resolved just with a smile and a nice tone. This is especially important if a customer has a complaint and if they are in the mood to argue with someone. Make sure that your employees have the skills to calm buyers down and to be as nice and helpful as possible.
Pay attention to grammar and spelling
No matter where you are from and what is the official language in your country, you need to make sure that you are using proper grammar and spelling.
When we are using automation tools, we try to make everything look pretty and work correctly, and we forget about the most important thing. If the offer you are sending or the reply that shows up when people contact your company is not correctly written, they will feel like you are not a serious place of business.
Experts say to make a mistake here and there just to make sure people know they are dealing with a real person and not a robot, and if you are doing that it really should be a typo. Proofread anything you write and use services that will show the mistakes you have in the text.
Chatbots
Chatbots are the future! They are making our lives easier and they can do tasks better than we do. They can be used on pretty much all websites and most social media networks. The way they work is that you set them up, write down what they need to send to people and the rest is automated. You can create flowcharts and have the bot interact with people. Botsurfer suggests that you can use the chatbots to efficiently manage your time and that you can even create a conversation between customers and the bot.
The great thing about them is that you can see data and extract information. If you have a new product that you want to advertise, but you don’t want to spend money on it, you can contact everyone who liked your page and tell them about the new deal. Just make sure you don’t spam and that you don’t send messages too often. Also, always give people the option to unsubscribe from the messages. If you’re looking for a reliable live chat widget for your website,LiveAgent.com is your pick.
Answer on time
If you want people to like your business and to be successful, you need to send and answer messages on time. You can use chatbots or real people for this and you need to be as polite as possible.
Experts recommend having a written guide for the FAQs so that every employee knows what they need to say. First, you need data about how often people message your page or website. Depending on that, check messages a few times per day or week. If people wait too long to get a response, they will go to your competitors.
One thing you should know is that people are going to ask the same questions, and that is why it is better to have pre-written answers. However, depending on the person and the question, you may need to tweak and modify them.
Know the products
Last but not least, you cannot talk about something if you don’t know everything about it. Make sure your employees know everything about the company and the products. Some customers may decide to ask them random questions just to make sure the company is a good one.
If there are any deals, then the customer service employees need to know everything about it. If you are working with cosmetics, then they also need to have good knowledge about the skin and dermatology. They need to know what to recommend, why and for what skin type. This will make the difference between a mediocre company and a business that takes good care of their buyers.
Make sure you communicate clearly with the people who are interested in your business. Address their concerns and always use positive language. When you use technology and automated services, you need to follow the data. See what people like and what people complain about.
Listen to them and their concerns and improve everything you can. That way, your business will be better and you will have more customers. The only way to go up is to interest your consumers and take good care of them.
Rhydian Choi 
Nicola Holder