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How Much Would Gianni Versace Earn If He Were Alive?

by Elsa Stringer

Gianni Versace was known for establishing a fashion empire and in the upcoming FX series The Assassination of Gianni Versace: American Crime Story, a new light will be shed on the life of Gianni Versace, who got murdered by Andrew Cunanan in 1997.


Versace is currently led by her sister Donatella and according to Reuters, the brand is valued at $1.7 billion. When he died, Gianni owned 50 percent of the company, which means that his personal net worth today would be around $800 million if he was alive.


Gianni Versace was only 50 when he was killed in his Miami Beach mansion. He started his career by helping his mother Francesca in her sewing business and when he was 26, he moved to Milan and opened up his fashion shop. He was joined by his sister Donatella.

He created Byblos and Compliance lines for Genny, an Italian brand and he opened his first boutique after his first fashion show.


After his assassination, the company struggled financially, but in 2011, it managed to return a profit and The Blackstone Group bought a 20 percent stake in Versace in 2014. Today, Allegra Versace, Donatella’s daughter owns 50 percent of the stakes, while Donatella and her brother Santo also have a share.


“I didn’t want nothing to do with fashion anymore because of the pain of losing my brother, and I thought fashion would not exist without my brother,” Donatella told Time in 2008. The period following her brother’s death was difficult, and Donatella wanted to quit the fashion industry altogether. “… I continue to fight for the Versace brand to be alive, to survive, and to be better and better, so that made me find the strength to go on,” she added.