There are around 1.5 billion websites out there, do you think that you have a chance to stand out from the crowd? If you are confident enough, you can do something else, but if you have some doubts, or want to outlast your competitors stop doing everything else and focus all your attention on this blog post.
I still remember my school days. I learned HTML and coded my first website. I invited all my friends, and they appreciated and shared my website with their friends. In a nutshell, it was a considerable achievement back then. However, now, there is no room for brochure websites.
If your website is not developed to attract and engage customers, you won’t be able to catch the eye and steal the heart of the customer.
The core purpose of a website is to attract customers and persuade those customers enough so that they will buy from you instead of running towards your rivals.
Let me reveal some ground-breaking, soul-shattering website design elements which can grab the attention of your customer and entice them to do business with you.
No clear Unique Selling Proposition (USP)
There is much debate about becoming a minimalist. Cutting down everything that you don’t need and live a life with fewer problems and fewer dreams. I don’t know about you, but I firmly believe in the power of Minimalism.
In my personal life and business, I prefer smaller things. I advise you to do the same for your website. When a user visits your site, they must have a clear indication on what is your website all about? Are you selling different or you are selling the same old things that your competitors are selling?
If you take an examine any U.S based website, whether it is a website design in New York agency, such as Branex, or a digital agency from California the moment you visit their site, you will be presented with a clear USP.
Don’t ever let your customers think even for a moment what to do next on your website.
Here is how you can create a crystal-clear USP for your website:
Firstly, identify how your product/service is solving their problem?
Secondly, list down specific benefits your website is offering.
Thirdly, what is that one thing that separates you from competitors, the one thing that you’re doing better than everyone else?
Are your pages Indexed?
Having an excellent website is one thing. Sure, a beautiful website can bring many customers. However, if your potential users don’t even know about your website, how will they buy from you?
This is where Indexing steps-in. The more relevant your website is to the user, there is a good chance that Google will index the site and show them to customers.
However, how will you know that Google has indexed your website or not. Simple. Follow the steps below. On your address bar type site:yourwebsite.com (replace yourwebsitte.com by your website) and hit enter. It will give you a clear idea of how Google favors many pages and which of the pages are not being indexed. To know more about how to submit a website on Google, check out this detailed post on Hubspot.
It’s impossible to contact you
A common mistake made by various websites is that they hide their contact information deep down the alley.
Whenever a customer faces a problem, they think of contacting a customer service person. Don’t hide your email, phone number, or email in the contact page.
Display the contact information right at the top of every page. Make it easy for the customers to give your feedback and contact you regarding their concerns. Mostly, customers won’t dig-in to let you know that you’ve messed their order. They will switch the service and move to your competitor. That’s why it is essential to present customers with an email address, a phone number or a live customer support panel where they can praise you, get angry on you and get release the pressure on their heavy-heart.
Website is as slow as a Turtle
I don’t know about you, but if a website takes more than 10 seconds to load, I ban the site and don’t revisit it in my life.
Website loading-speed is one major problem that owners fail to attend. Regardless of how beautiful your website is, if it is now loading within the first few seconds, customers will leave your website.
If you don’t know what is causing a delay in your website, go and check Pingdom.com. This life-saving tool will let you know what is causing the delay and additionally what you can do to speed-up your website.
This is an era of information overload. Every user is presented with ads on every medium. You don’t want to throw away potential customers for the sake of some cheap ads.
Too many pop-ups on a website will not only drive customers away; it will also drive Google away. You can use a spot on your website, and display ads, services there but don’t think that customers will take time to close all those aimless pop-ups.
Avoid those pop-ups and instead, use emails if you want to deliver an essential message to your customers.
Misleading Page Titles
It is good to use keywords in your title. However, not at the cost of misleading your customers.
If a page title says, ‘Buy Flowers and deliver them within 24 hours’ in your page there should be details mentioned how this will happen.
What e-commerce owners do is use strong titles to secure a high-spot in Google. Avoid this grand mistake at all times. Keep your titles strictly with what you’re providing.
A misleading title will not only drive customers away; it will upset Google as well. Google will not only decrease your rank; it can also de-index your website and never index it again. That’s why it is crucial to keep the titles relevant and straightforward.
If you want to stand out and beat your competitors work on the above elements and make sure you don’t make any such mistake.