In today’s world, you are a simple click away from making sure that you’re buying the right product. Being a trustworthy brand has multiple benefits when it comes to growing on a global scale. Nowadays, people will make sure that they buy a product that is good, effective, and what the owner markets it to be. But how can customers make sure that they are not getting scammed for their money? They do it by reading online reviews.
Online reviews we’re a concept introduced by Google some years ago, and that concept has had a tremendous effect on people’s buying habits. Nowadays, people can simply check out a product’s, or businesses’, online reviews before opting to buy or do business with it. It’s a great way of understanding what is legitimate and what markets to be fake.
So without further ado, here’s a more in-depth look at why you should always check online reviews before buying a product.
1. It Helps You Close the Deal
Nowadays, it’s very rarely the case that only one single business has a product that you’re interested in. Nowadays, there are no true niche products, since it’s very difficult for a company to patent a product that only they can sell. So, with so many businesses offering you prices on the product you want, how could you know which is the best one for you? You do that by reading online reviews.
As suggested by Expertido online reviews are a good place to start product-hunting the online marketplaces. As a matter of fact, 71% of consumers say that positive online reviews greatly impact their buying decision, and almost 60% of the population always checks for online reviews before doing business.
2. They Are Trustworthy
Back in the day, it was a salesperson’s job to convince you to buy a product. It didn’t matter whether the product or service was genuinely good because people didn’t have the option of checking reviews before purchasing something. eCommerce changed that because it gave consumers a way to enquire about a product’s, or a service’s, legitimacy.
Having the option to read what others like-minded consumers’ experiences were with the product or service in question, helps us determine how trustworthy the brand or company selling the product is. If the majority of reviews are mostly negative, then chances are you will hesitate to purchase it.
3. Good Reviews Equal Good Business
As we said earlier, you will hesitate to buy a product that has a 1-star rating on Amazon, won’t you not? And certainly, you will opt for the one with at least 4,5 or 5-star rating. That’s because star ratings on sites such as Amazon and eBay can go a long way. Most review sections are accompanied by written reviews, which further tell a consumer’s experience with the product or service in question.
Having good reviews usually means that the company or brand in question is practicing good business, and staying true to their values. While every brand is different, most will agree that their primary goal is to be legit, fair, and trustworthy in the eyes of the consumers.
Kim Marks 
Nicola Holder