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Why Virtual Reality is Changing the Marketing Game

by Dangula Bingula

You may have used Virtual Reality (VR) or Augmented Reality (AR) in video games or mobile phone apps, but both types of digital technology aren’t just for gaming anymore. VR and AR are rapidly becoming common marketing tools all over the globe in businesses of all kinds.

Consumers are looking for sophisticated, engaging, interactive, and personal experiences. Marketers have to employ more interaction and enhanced personalized communications to attract and impress audiences. For institutional investors as Aspolin International Ltd., right now is the perfect time to position themselves in this fast developing market with a huge future growth potential.


One of the best ways to promote brands is to exhibit at trade shows and industry events. Since attendees will already have a keen interest in your products and services, you’ll get the opportunity to communicate directly with your potential and target audience.

Trade shows allow your sales to increase in a short amount of time since attendees can make purchases right away on the trade show floor. To learn more about increasing sales with digital technology at industry events click here to discover optimal solutions.

Utilizing VR and AR at trade shows and events heighten your brand’s visibility and give attendees the opportunity to deeply interact with your products and services. Because the technologies are so immersive, users walk away with a positive experience and will remember your brand and trade show display booth long after the event is over.

Consider the following reasons why applying VR and AR to your event marketing strategy is the best way to engage and interact with audiences.

They Provide a Full Sensory Immersion


The ultimate goal for any type of technology is to change our lives. It’s at the very heart of innovation and design, and regardless of the type of what technology it is; the aim is to make things a little simpler for us.

Full sensory immersion sets VR apart from anything that has come before it and that exists today. At a trade show or event, attendees can slip on a virtual reality headset and embark upon a journey through your production lab, your winery, and they can even try on clothing without leaving your booth!

It’s a world that once seemed unimaginable, but these days, marketing and VR go hand-in-hand.

They Help People Learn

What better way to explain the details of how to use your products and services to attendees than to have them try the products and services out themselves?

Virtual reality offers users educational tools where they can listen to audio, watch videos, and perform actions in real-time? Or to gain important insight into your brand, attendees could travel anywhere in the world to find out how your products are made and where they come from.

Explore Augmented Reality Apps


There are also endless AR applications to enhance your marketing strategy. Take a look at this clever app from IKEA. Users just have to download the app to their phone, and can swipe through on their screens to place virtually any piece of furniture in their home to see how it would look and feel before purchasing.

In today’s digitally saturated world, technology dominates consumers’ lives both online and offline. Keep current and utilize the power of engaging technologies for your upcoming event.

You’ll generate sales, increase your brand’s awareness, and be part of something memorable and exciting!