What is SEO?
Search Engine Optimization, or SEO for short, is becoming an inextricable part of almost every business. SEO is a term used to describe a process, or rather a combination of techniques, used for increasing the visibility of your website. Search engines, such as Google, are some of the most important factors in making your website easily visible and reachable by millions of people around the world.
SEO technically uses the search engine in order to increase traffic on your website by making it stand out. When someone types specific words or phrases in the search box, numerous pages associated with the typed words will be presented. The goal of search engine optimization is to get your website as high on the list of the search results as possible. The best scenario is for your website to be on top of the search results or at least on the first page.
The process is complicated and requires expertise and experience. Moreover, whitelabelseoguide.com warns that the Google algorithms are always rapidly changing making the SEO process even more complicated.
What is White Label SEO?
In case you aren’t really interested in adding an SEO specialist to your business right now, it’s good to know that you can receive amazing SEO services without hiring anyone but instead partnering with an agency that will provide those services for you. This is called White Label SEO. The reason for this name is the fact that the third-party companies will do all the necessary work concerning SEO for you without using the company name enabling you to provide your own services with your own brand. It’s a perfect combination and is today used by many different businesses that are not willing to hire their own SEO specialist.
SEO is, undoubtedly, one of the most effective ways of generating organic traffic on your website. Without proper search engine optimization, your website will be all but invisible to the users. According to the latest data insights from SEO provider Safari Digital, a whopping 97% of users turn to google to connect with local businesses. Therefore, without proper search engine optimization, your website will be all but invisible to the users. More traffic means higher conversion rates. Higher conversion rates mean more profit for the business. It’s easy to understand how SEO can be useful.
Three main advantages that come with White Label SEO are:
– You don’t need to be an SEO specialist
– It’s a cheaper option than hiring an SEO specialist
– You can still brand the SEO reports as yours without showing that you’ve been outsourcing
There is no need to spend time and other resources on finding and hiring an SEO specialist when you can simply partner with some of the existing companies. Good SEO provider will be able to identify the pages on your website with SEO issues and report the results back to you in a clear and concise manner. Once you’re aware of all the problems, you can start discussing with your SEO provider the ways in which those can be resolved. An experienced SEO provider will be able to propose the most effective solutions for the majority of issues.
Before opting for one company, you need to know that you’re about to start working with someone you can trust. That’s why it’s important to look for recommendations and read the reviews before deciding for a specific SEO provider.
Nina Smith 
Nicola Holder