Communication between workers is vital for every company’s success. In these modern times, workers are mostly on their laptops and smart devices. Communication takes place mostly online, which should be changed. More and more companies are recognizing that improving talk and eye-to-eye communication between employees is a must. And luckily, with technological development, there are more ways to do so.
Digital signage is one of the newest, effective ways to enhance workplace communication. Although digital signage is most effective in the retail area, it can also be implemented and used to convey important information. And can be a reason for people to start talking more and discussing different work-related topics. Here are some of the ways digital signage can enhance workplace communication:
1. Improves expressing ideas and communicating about them
In many companies, there are more than one motivated employees with some great ideas. And it is essential to collect all of those good ideas to build the company and make it more successful. As well as keep the workers motivated and inspired. Back in the day, if something interesting crossed your mind, your only option was to talk to your manager or discuss the idea with your co-workers.
And you had to wait for a meeting to get this idea out there and see if it can work. This system wasn’t supportive of expressing workers’ thoughts, so many bright ideas were shut down instantly since people didn’t feel free to talk about them more. And today, with new technologies, such as digital signage, this can be improved. Firstly, all good ideas can be displayed in different rooms, so they are available to different employees. You never know when someone in a higher position can like your idea, support it, and make it a reality.
This way, digital signage can make workers feel appreciated and understand their voice is being heard. It can also initiate a conversation between employees and motivate others to do the same. With these technologies, everything is being transparent and people can feel freer to express themselves.
2. Information spread efficiently
Not once happened that someone forgot to transfer important information to a colleague. Maybe it was about the meeting, a task with a short deadline, or something third. Mistakes happen, people are busy and in a rush, and sometimes they forget to forward news. One of the biggest advantages of digital signage is that it allows information to spread fast and efficiently.
Every significant piece of information can be transferred to each employee, without too much effort. When this is done manually, it is much more likely that something will be overlooked and that the information will bypass one or more employees. With digital signage, everything is being transparent and the possibility of making mistakes is minimal. And there is one less thing to worry about. If you’re interested in finding good digital signage, check this. Indigo workplace offers Indigo Vizual digital signage that is very easy to use, and its benefits can be noticed right away. No more manual information transfer. Everything is being automatized and organized much better.
3. The message is clear and easily accessible
Using email has its pros and cons, but one of the significant bad sides is a chaotic organization. With so many folders, inbox, drafts, and spams it is easy to oversee a message or see it too late. And when you don’t see an important email, it can affect your performance and make you frustrated. Luckily, digital signage offers a much better approach. Everything that should be visible is right there. You don’t need to search through folders to find what you’re looking for. The meeting time, a task that should be done soon, and other messages are clear and easily accessible. Also, this can be a good way to spread good energy and motivate employees.
4. It is more effective
Some people are just more into visual content. It draws their attention and is easier for them to remember the message or an update. They will read an email, get busy, and forget what was it saying. Especially if they receive numerous emails every day. That is why digital signage can be more effective than standard ways of communication. When something is shiny, bright, and colourful it is less likely to go unnoticed. Also, it can be effective in enhancing corporate culture. If there is a new employee, or someone was promoted, it can be displayed all over the company, with that person’s face. This interesting content will make people more involved and informed about the newest big things in the company.
5. Workers can get to know one another
Digital signage can be used for displaying information about each of the employees in the company. Information can include their name, day of birth, position, their competencies, hobbies, fun facts, and much more. It can be a great way to get to know people you are working with, especially if is a big company and you don’t get a chance to talk to everybody. These actions can make the workplace atmosphere much warmer.
People can learn their colleagues’ names, and know more about them, so they cross paths next time they won’t be lacking information. Sharing fun facts, and adequate personal details about workers in the company can make everyone feel like they’re close to one another. Also, it can enhance communication between people with the same interests. You can never know who has the same hobbies as you. There is a chance for people to connect outside of work, too, which can be great for the overall atmosphere and teamwork.
Conclusion:
Digital signage can have many benefits for companies. It can enhance workplace communication in many different ways. Displaying vital information on a daily basis can keep everyone posted about novelties. People can share their ideas with everyone else, and motivate others to do so, which can have a positive impact on a company’s success. Information can spread quickly, without any delays and mistakes that happen when you transfer them manually.
The message is clear, fully visible and no one has to worry if they forgot an important meeting. People can get to know one another, and maybe connect to some people that way. Digital signage has plenty of good sides, and using it in your company can improve teamwork and overall communication in the workplace.
Kim Marks 
Nicola Holder