For most business owners SEO is an important part of building a successful business. Search Engine Optimization or SEO for short is the process in which you make you web property – such as a website, blog, social account – more appealing to search engines. You might ask yourself, why is this important?
Well, it is important because of the organic traffic that is sent by the search engine. People visit your site, blog, or account more and a part of them are placing orders. The more traffic you get, the more orders you will get. In this article, you will be able to read about the reasons why SEO is important and why it became more popular. Let’s take a look at the list:
Increased Traffic
As previously mentioned, high positions on the search engine result page receive a lot of impressions and clicks, hence, ranking at these top positions can result in increased traffic for your site. It also focuses on making informative and keyword relative titles and descriptions which show up on the results page. Having optimized descriptions and tags can help you increase the CTR (click-through-rate), which promotes traffic as well.
Return Of Investment
SEO provides you with quantifiable and trackable results, regardless if you are a non-e-commerce or e-commerce website. SEO agencies can track almost every aspect of their business strategies such as increased ranking, conversions, and traffic. Also, comprehensive analytics allow you to see demographic information and other metrics for individuals who interacted with your website.
It is Cost-Effective
According to the experts from EZ rankings, search engine optimization is one of the most cost-effective strategies since it targets specific consumers that are looking for services or products that you offer. It basically helps you save money as opposed to other strategies such as cold-calling. Although cold-calling is still effective, it costs 61 percent more than strategies such as SEO. And since search engine optimization targets people who are searching for service or products like yours, the traffic gained from this strategy is more qualified than other strategies, which in return, result in cost-savings for businesses.
Increased Website Usability
If your goal is to also make your site easier to navigate for search engines, SEO will help you make your site more navigable for consumers as well. It consists of rearranging the website’s architecture and links to make the pages on the website easier to navigate and find. This will not only make it easier for search engines to crawl into your website and find specific pages, but it also makes it easier for consumers to find information on your site as well.
Increased Brand Awareness
As previously mentioned high rankings increase impressions, as well as clicks, however, having your website in the top positions also exposes your website more. So, being on the first page for your targeted keywords does not only help users associate your brand with the keywords, but it also improves trust since businesses on the first page are viewed as more trustworthy. Hence, you will also improve your brand awareness and recognition.
Conclusion
As you can see, there are various things that make SEO increasingly popular. Hence, if you still did not implement this strategy, do not waste any more time and start planning your strategy today!
Kim Marks 
Rhydian Choi