Despite what some, not-so-bright people think, liking toilet seats on airplanes isn’t going to make you popular on the internet. Becoming popular, whether you’re a teenage girl or a business requires work and sacrifice – that much should be obvious.
But, how do you make your business popular online?
Rather simple actually. You just have to fully understand the concepts of digital marketing, how it’s applied, what works and what does not, which approaches mix and which don’t, and so on. Sounds rather simple, doesn’t it?
Jokes aside, it’s not that complicated, we’re just busting your chops. It’s actually quite intuitive. Just take a look at these twelve basic digital marketing tips and you’ll see what we’re on about!
1. Make A Great First Impression
First impressions matter, especially online where everything’s set in stone. You can’t very well go back in time and redo that dumb thing you did years ago, can you? So, try your best to make a great first impression.
If you do, we guarantee you that people will be far more interested in you. And, by interested, we mean that they’ll be more likely to buy from you, follow you on social media, or simply visit your website again!
2. Establish Your Brand Voice
Your brand needs to speak for itself – if that makes any sense to you. You see, in order for people to remember you, you need to have a strong voice. Something that will make you stand out from the crowd and be remembered.
This is usually done by avoiding the latest trends, being controversial (in a good way), or just generally saying things that people want to hear and are true to your nature. But, whatever route you choose to take, make sure that your brand voice is strong and consistent!
3. Know Your Target Audience
Let us ask you this – would try to sell a ribeye steak in the middle of Tehran? No, of course, you wouldn’t. You’d be wasting your time because, well, people there don’t really eat beef.
The same logic applies to businesses and their target audiences. You need to know who you’re trying to reach out to before you can even begin crafting your marketing strategy. Once you do, though, everything will unravel for you! According to MessageMedia, a marketing strategy that includes SMS texting will help you get closer to your target market. Since people spend numerous hours on their cell phones every day, you’ll be able to reach them immediately.
4. Create Valuable Content
Quality over quantity! We know it’s boring and repetitive to hear this one, but that’s the way things are. You can’t just go and churn out a bunch of low-quality content and expect people to love you for it.
No, they’ll hate you for it. So, try your best to create quality content that will actually be valuable to your target audience. If you do, they’ll appreciate it and reward you with their attention!
5. Use SEO Tactics
Search Engine Optimization is one of those things that’s incredibly important but often overlooked by businesses. Big mistake! You see, if your website is not optimized for search engines, it will be very difficult for people to find you online.
And we all know that if people can’t find you online, they’re not going to buy from you. So, do yourself a favor and get in touch with folks like catnapweb.com.au and see which optimization tactics you can apply to your business.
6. Use Social Media… Intelligently
Social media is a powerful tool – if used correctly. You see, a lot of businesses make the mistake of thinking that they can just post anything they want on social media and people will love them for it.
Wrong! People don’t want to see random posts about your product. If you spam people with ads and try to sell them things 24/7, they’ll get annoyed and stop following you. If you post interesting content and actually talk to people once in a while, they’ll appreciate it and stick around!
7. Connect With Customers On A Personal Level
We don’t really have to explain this one, do we? You see, customers are people too. And people appreciate it when you talk to them on a personal level.
So, don’t be afraid to show some personality (as long as you’re not a horrible person, in which case, fake it) in your interactions with customers! It will go a long way in making them feel appreciated and connected to your brand.
8. Conduct Market Research
Market research is not just about knowing your target audience. If it were that simple, everyone would be doing it! No, market research is about understanding the market on a much deeper level.
It’s about knowing your customers’ likes and dislikes, their buying habits, their pain points, and so much more.
But also, it’s about pricing, competitors, and industry trends. All of this information is important if you want to create a successful marketing strategy.
9. Focus On The Customer Experience
You might be thinking “Of course, I focus on the customer experience! What kind of business doesn’t?”. Well, we hate to break it to you, but a lot of businesses don’t actually focus on the customer experience. They just claim they do.
And that’s a massive mistake! You see, the customer experience is what makes or breaks a business. If you focus on delivering a good experience, your customers will keep coming back. But if you provide a bad one, they’ll leave, never to return again.
10. Bring Email Marketing Into Play
Most have forgotten about email marketing in the age of social media, but hey, good for you. Less competition! Email is still a very effective and powerful way to reach people, so make sure you’re using it to your advantage!
Remember – it’s not spam if it’s valuable! So, make sure you’re providing value with your emails, whether that be coupons, content, or other deals.
11. Be Prepared To Fail From Time To Time
Not really a digital marketing tip, but more of a piece of general life advice. You see, failure is inevitable. No matter how good you are, no matter how well you plan, you will make mistakes and fail from time to time.
And that’s okay! What’s not okay is giving up because of it. You see, the biggest barrier to success is often fear of failure. So, don’t be afraid to fail. Be prepared for it and learn from your mistakes.
12. Have Patience
Patience is a virtue, as they say. And it’s definitely true when it comes to digital marketing. You see, digital marketing is not a get-rich-quick scheme. It takes time, effort, and patience to see results.
So, don’t get discouraged if you don’t see results immediately. Just keep at it and eventually, you’ll start to see the fruits of your labor!
You might also think about using Google Ads with the help of the experts from GrowMyAds to advertise to your target market. These tools make it simple to identify and reach out to customers who are most likely to be interested in your products or services.
Campaigns can be created for specific audiences based on demographics, location, interests, and even device type. You can also use Google Ads for remarketing campaigns to reach customers who have already shown interest in your products. The platform includes powerful analytics tools for measuring the success of each campaign and making adjustments as needed.
Conclusion
We hope you enjoyed these tips! But more importantly, we hope you put them to work as soon as possible. Good luck!
Kim Marks 
Rhydian Choi 
Nicola Holder