Botox isn’t just for middle-aged women anymore. As of late, millennials have been flocking to fillers like Botox — but why? How can you try to look younger when you are already young — and how young is too young for Botox?
The thing is, young people aren’t treating the filler as a way to up their selfie game — they are using it to preserve their faces, and they aren’t ashamed. The generation is fearless and is willing to be open
minded to things
After all, there are so many ways you can use Botox. You can click here to learn about the many uses of Botox — and the misconceptions that surround the treatment.
According to the American Society of Plastic Surgeons, since 2010, Botox procedures have seen a 28 percent increase in 20 to 29-year old’s. There are a lot of factors that have contributed to this increase:
Wrinkle prevention
Fox News describes preventative Botox as “treating the facial muscles that you use more frequently in order to avoid wrinkles from forming.” Young people are getting the treatment not to make them look younger or because they have a problem with their appearance — the intent is to maintain their appearance by preventing fine lines.
It’s Non-Surgical
More millennials are leaning towards this non-invasive way to treat wrinkles in an effort to prevent the need for more intense procedures in the future. The treatment doesn’t require recovery, which makes it easy for millennials to get the job done and then return to their daily life.
Social Media
Before & After: Now, surgeons can do their own marketing by sharing before and after photos to their social media accounts. This makes it possible for potential customers to physically see the impacts of fillers, and that particular doctor’s treatment style. This way, people set realistic expectations and can make an educated decision on where to get their treatment done.
Impactful Influencer Campaigns: It’s no secret that Botox producer Allergen has been targeting young people more and more. A predominant way they are doing this is by teaming up with influencers. For example, the young fashion entrepreneur Danielle Bernstein has posted sponsored content to help the brand reach her followers.
Bernstein has over 2 million followers, most of them assumedly under 40. This is a wide departure from the demographic that the company has targeted in the past. In one of her sponsored posts, the businesswoman explains that she is still able to convey facial expression with Botox — this educates her following on some key misconceptions surrounding the procedure.
Transparency: Younger people are more open to the benefits of Botox because they don’t have the same judgment and preconceived notions surrounding the treatment. Millennials are significantly more open and transparent about their self-care rituals, including getting fillers.
It’s also worth mentioning that a lot of celebrities have posted their filler experiences to social media, making the treatment a lot less mysterious and scary than it once was.
Medical Benefits
This generation isn’t just using Botox for cosmetic purposes – it’s using the treatment for various medical concerns. Young people are a lot more experimental; they are willing to try new things and are open to the different benefits the procedure could have. People are now using Botox for migraines, mental health, excessive sweating and more.
Millennials’ open-mindedness and proactive attitude is causing them to flock to such fillers – and then share their experiences on social media. With more people being transparent about their experiences, it’s easier for young people to make educated decisions on where, when and how they will get Botox.
Kim Marks 
Nina Smith