Brand personality and brand identity are important parts of a business and have a big impact on its marketing strategy. Despite all too often being used synonymously, the terms “brand…
Successful brands for businesses have a powerful identity that customers can get behind. Comprehending psychology is needed because your brand marketing needs to connect mentally with consumers. Popular brands stand…
Usually, the term brand is associated with large multi-national companies like Nike or Coca-Cola. That doesn’t mean that small or medium type of businesses shouldn’t have a visible and unique…
Candice Bennett 
