It’s optimal for a person to have the right skills to build a personal brand, as well as the right knowledge and the right attitude to take the chance. If you don’t, they can be learned. Below is a step-by-step instruction on how to create a personal brand.
1. Identify three significant trends in your area
Start building a personal brand by looking for opportunities. Start from the reality surrounding you and your past and future. To identify market trends, think about the recent changes in your industry. It can be: withdrawal into virtual reality, simplification (or, on the contrary, complication), deviation into a certain style, and so on.
For example, if a person wants to build a brand in the academic writing field, they need to look for existing writing services, such as EssayBulls.com, that offer essays for sale. Look at how they work and what trends they follow.
2. Come up with the best business idea
Personal experience is the main thing. Try to cover demand that already exists, as it is much simpler. You should come up with a lot of ideas, then focus on one or find an opportunity to work on an idea that you have been considering for a long time, but you never had enough time for it. That’s all. Answer the following questions: What are your common interests with other people? In what area do you have experience? In what areas can you identify a problem and offer a new business idea, service, or product? Can you upgrade an existing service or product? Now, name the best of the ideas that you think about all the time, but you never have enough time for them.
3. Recognize motivation
You need to find those things that stimulate you and meet your interests. Think about what you can offer the world that motivates you. For example, a common interest is to see how people grow. Find personal abilities that are fun to use that motivate you and help others. When you have the answers to the following questions, you can determine your aspirations, dreams, mission, and values:
- What motivates and energizes you?
- What are you really good at?
- How will this help others, and what will be valuable to them?
- Remember three cases that made you happy, upset, and angry.
Now compare your interests with those of the company in which you work. If they match, then everything is great! If not, you should think about another option.
4. Describe a vision for the future
You should try to complete this task as quickly as possible. Make a list of what you want to achieve in the most important areas of your life. And not only in a profession. A wish list for a profession is very important, but it must be combined with all the other really important areas of your life: personal life, health, career, friends, family, finances, relaxation, and spiritual life.
Consider the needs of those you love, your financial situation, your income, the thirst for travel, and being dictated by the mind or emotions of desire. If you find it difficult to take this step, try writing yourself an obituary. Take a look back at your life. Ask yourself what you would like to be remembered for and what you would like to achieve. Concentrate only on the most important points.
5. Get feedback
Now it’s pretty clear what you want from life, but does this desire reflect your reality? To understand what impression you make, you need feedback. Ask people you respect — those who you think are really interested in your development — to describe your strengths and weaknesses, your behavior in individual situations. Ask what is special and unique about you. Ask them what, in their opinion, are your strongest points and your weakest points. Ask for their professional advice. Do it right now.
6. Write your personal slogan
The main thing is to express your values and image of the future in one phrase. The mission statement answers three main questions: what are you doing? Who are you doing this for? what is the use of it? This will not only be your slogan.
7. Define your goals
You figured out where you want to go in the future and what you must do to get there. Now think about the goal. When you define a specific goal and focus on it, it seems that moments associated with it appear everywhere. Selective attention works. When you understand that you want to buy a red Ducati, you immediately begin to see more red Ducatis on the street than you have ever seen before. The same goes for opportunities: if you are looking for them, you will see them. If not, how can you see, notice, and identify them? The goal should be commensurate, feasible, and very motivating. Let’s dwell on three main goals. Write to each the five most important tasks for the first, second, and third year (starting from this year).
8. Design your visual identity
Now you need to identify the key elements of a visual identity that you would like to have. Start with the logo and font. Visual identity also includes colors. Write down two or three colors that, in your opinion, reflect your essence and resonate with you. Think of photographs that reflect your essence.
9. From email signature to website
Basic must-haves: a business card, an email signature, a website and a blog, a heading for your letters, invoices, envelopes, labels, thank you cards, and, of course, a presentation template. An ideal email template usually includes the following: a company logo, a sender’s signature, a link to the company’s website, and official company information.
10. Gather recommendations and act!
Your recommendations are a confirmation or demonstration of your essence, qualifications, skills, abilities, and achievements, your work portfolio, your beliefs, and your philosophy (your image of the future, mission, and values), as well as your customer reviews, articles, and awards you have received during your work. A portfolio can be in the form of a book, brochure, presentation, video, website, or an effective combination of some or all of these items.
Creative leadership can give you personal creative branding. If you combine creative thinking with your knowledge and experience and structure it, the results will be amazing. If you have an idea now, go for it. Do not worry about other people and what they think. They do not think too carefully about what is happening and often immediately try to demotivate you. But as soon as you enter the rhythm, they will leave your path. Do not waste your time.