Redrover is successful animation studio who created a Buddy VR – a winner of the Best VR Experience Award at the Venice International Film Festival. The company is focused on using animations in the marketing field and for brand engagement.
To provide the best possible VR experience, Redrover is trying to captivate the viewers in every single moment. By exploring the new ways in gameplay, storytelling, and interaction, this animation studio is growing into one of the best studios on the market.
Virtual Friendship
A new successful project of the animation studio Redrover, super funny and lovable blue rat Buddy (a character from the blockbuster “The Nutjob”) is a unique VR experience that connects video game and short films in a completely different way.
Chuck Chae, director for Buddy VR explained that creators of the Buddy wanted to produce new interactive friendship among the viewers and the Buddy and to bring the intimacy between the player and the character on a higher level. Chae also added: “Our goal is to break away from this approach and produce titles that can maintain their replay-ability throughout lengthy and multiple plays through by combining Redrover’s IP and VR technology with interactive elements.”
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Buddy VR – a New interactive experience
Buddy VR is a fresh Redrover’s interactive experience, where players have an opportunity to communicate for 16 minutes with a virtual character, a blue rat called Buddy. Interactions between gamers and the character exist in a shape of different actions like petting, exchanging names, playing games and musical instruments, etc. Chuck Chae, a director of the Buddy VR project said: “Simply experiencing VR offers the player an extraordinary experience and provides deep immersion while wearing VR equipment. However, many VR titles on the market are difficult to enjoy again once they have been played through the first time.”
Unreal Engine brought quality on a higher level
Creators of the Buddy VR used Unreal Engine to improve real-time interactivity and make the experience more realistic. This instrument helped to optimize creative potential and to make amazing facial expressions, eye movements, physical actions, and etc. of Buddy’s character. Chae explained the benefits of the Unreal Engine: “The greatest strengths of Unreal Engine are the ability to quickly make a prototype using codeless Blueprints and the ability to create high-quality graphics productions through real-time rendering”.
The Buddy VR interactive experience got many positive feedback and critics from the gaming community.
Nicola Holder 
Nina Smith