The usage of takeaway ordering apps is one of the greatest things that restaurant developers have offered to the industry. This solution has helped different types of restaurants and food delivery services to improve their existing operational and managerial procedures. The takeaway is one of the pillars of the Food Industry in the UK, and incorporating different techniques to improve your etakeaway service is one of the best things you can do for your restaurant business.
As customers continuously create skyrocketed expectations from the Restaurant Industry, restaurateurs and other industry professionals worked closely with information technology to help them enhance their overall operations, productivity, efficiency, and customer service.
Apps and other online services help to reshape and redefine the industry to push through their limits. It enables you and other restaurateurs to offer different services right at the comfort and convenience of the customers. Learn more about the top benefits your customers can enjoy once you offer them apps on takeaway orders on your online and food delivery services.
Improves Order Accuracy
If you have an app for your takeaway orders, you don’t have to worry about incorrect and misspelled orders. Your customers can simply select their orders, note special requests, and complete the entire ordering process through your app. Yes, without the need of calling on your restaurant and talking with one of your staff, which makes it more accurate.
Keep in mind that though your staff is trained to work in a demanding and fast-paced environment, mistakes can still occur. Human errors in the ordering process can lead to delays and additional costs that can be avoidable should you decide to take orders via your app.
Increases Staff Productivity
Once your staff has an effective and helpful tool that helps them to provide better customer service, there’ll be a great boost on their productivity. Your staff will be saved from the entire takeaway order-taking process, and this helps them to focus on other important tasks.
Also, if you have an app for your takeaway and pick-up orders, your customers can place orders in advance and set a self-pickup or delivery time according to their convenience. This feature also allows your restaurant staff to take the time allowance and time for their food preparation process properly.
Easier Business Expansion
Whether you’re thinking of it or not, you can easily grow your restaurant once you have different restaurant technology with you. Mobile apps and online ordering services improve your entire operations which leads to an increase in your average sales. Customers will be attracted to your restaurant as you consistently offer them convenient and accurate service.
Once you captured your target audience, and you’re reaching your target ROI regularly, you’re creating your opportunity to grow and expand your restaurant. This positive response that will reflect on your reports will also reach the investors. Investors are attracted to businesses that show stability but are not afraid of innovation.
Create a business plan that can attract investors to finance your expansion, and help your restaurant grow and improve.
Simpler Data Gathering
Modern diners are more inclined to support local businesses that will make things easier for them. So for restaurants, they just want a simple process, go to a website or an app, browse the menu, place their orders, and process their payment online. That’s how simple your takeaway ordering will be if you incorporate an app on your takeaway service.
Why would it be simple for you to capture your customers’ data? How does your newly developed technology can help you create a customer database? Simple, your customers will have to input their essential information to complete their transaction. Whether they create an account on your app or order as a guest, they still need to provide data such as name, email address, and contact details.
Online food ordering apps are automated to capture such data and create a detailed customer database out of it.
Supports Effective Analytics
Data analysis will be easier on your end because you have an accurate database on hand. Creating different business plans, marketing campaigns, and managerial reports will be a work in the park since your online ordering app can help you analyze your captured data more effectively. Every business decision you’ll make will be influenced by your analysis out of these data.
Provides Competitive Edge
Though almost every restaurant is adopting this kind of solution, having an app for your takeaway and food delivery services helps you to have a purposeful insight into your customer’s needs and wants. You can easily produce different menu items, and even marketing strategies according to the preference of your target audience.
Apps are also known for their flexible features. You can easily update and modify it according to the changes in your target market’s situation. Through this, your restaurant can adapt faster to these changes and you can position your restaurant to a better position in the market.
Offers Marketing Assistance
Reach a wider audience by launching more constructive and operational online marketing campaigns. On-demand apps can help you reach and target a wider customer base. Keep in mind that there are different customer preferences. If you want to appeal to a certain demographic, let’s say, for instance, your target audience is on the luxury side, then you may want to check out how these different luxury food delivery services are connecting to their customers in London.
Also, integrating an app on your ordering process piques the interest of the younger population such as Millenials and Gen Z which, by the way, holds a great buying power in the industry.
Enhances Customer Service
Since you have a better understanding of your customers, you can improve your customer service in correspondence with their preferences and demands. Aside from the customer behavior analysis on the data that you’ve captured, you can also check on your review and feedback section to see how your customers see you and your current restaurant operations.
Are they satisfied? Do they have complaints about your served meals? How about your interior, is it appealing to them? Are your staff serving them the way they wanted to? These are the questions that can be answered by monitoring your feedback section, also, showing your customers that you’re willing to respond to their concerns and issues leaves an impression of how you value their presence and loyalty to your brand.
Strengthens Online Presence
Customers are doing almost everything online, and this goes for searching food and takeaway places as well. They simply type “best restaurants near me” and tons of choices will appear on their screen. That’s where you want your restaurant brand, on their screen.
If you want to build strong online visibility, integrating your app on your social media profiles will make the process a whole lot easier for you. Ensure that your app will be accessible on your website, and different social media platforms.
Having your app, instead of relying on third-party apps is also a better step as you can saturate the market better. UberEats just recently launched their services in Carmarthen, imagine the number of markets you’ve already captured before their launch? It’s a great growth opportunity for your restaurant.
Cultivates Customer Loyalty
Customer loyalty nowadays is a tough one to capture. Especially now that every restaurant is looking for exciting ways to keep their brand interesting. Through your takeaway app, you can create various rewards and loyalty programs that can entice your customers to patronize your brand more. Make sure that the incentives you’ll offer should be something of value against their subscription to your brand.
Kim Marks 
Nicola Holder