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6 Tips to Successfully Start and Grow a Gaming Company in 2020

by Jovica Radulovich

For many people worldwide, gaming provides an entertaining platform to shrug off stress and other daily problems in life. Whether you already have a business or you’re just an aspiring entrepreneur, starting a gaming company can offer you exciting opportunities to make money.

However, starting a gaming company is not something that can happen overnight. To succeed in the endeavor, you will need to begin a video game company, which can offer you benefits and provide pleasure to all your clients. Having an in-depth understanding of how the market works may not be enough – you will also have to envisage the following tips.

1. Create a Good Business Plan

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Most people think that business plans are just fantasies. This is because they see them as a simple tool filled with hyperbole, projections, and strategies, which can convince financiers to invest their money in a business. This is not true! Solid business plans can be a blueprint for successful enterprises and might flesh out all your strategic plans, establish a foundation for smooth operations, and develop sales and marketing strategies.

If you’re preparing a plan for your video game company, ensure it has an executive summary section. This section should encompass the goals and purpose of your gaming business. While it may be challenging to make this section fit on a single page, a good summary must have a snapshot of growth, description of the market, a brief outline of objectives, and a highlight of services and products you offer. In case you want to have a more effective business plan, you should also consider other sections like:

● Financial projections
● Company’s overview
● Advertising plans

2. Pick a Game Video Platform

Most video games are played on different platforms. Currently, there are many video games, which gamers may play on mobile devices and PC. One of the advantages of mobile gaming is that gamers can play different kinds of video games. Although the recent titles might only be available on games PC and consoles, there is a wide selection of apps and games that customers can download on their Android and iOS devices.

However, for dedicated entrepreneurs like you, PC platforms may deliver a perfect experience for customers. Gamers can play on bigger screens and will have nothing to worry about battery life. Different kinds of video games can be played on computer brands, such as Lenovo, Apple, and Microsoft. Unlike other gaming platforms, desktops come with better graphics, but some games may require additional features to be played.

3. Invest in the Best Software

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3D modeling software that exist in different options is a requirement for every game developer. According to Vox Electro’s 3D modeling software reviews, the best program should include more functionalities like animation, rendering, and texture painting. For the growth of your gaming business, you can consider Modo, which animates and rigs games. The best thing about the software is that it offers tutorials and different add-ons you can use to customize your clients’ experience.

Blender is also the best 3D modeling software, which offers different tools. This program is suitable for small game development studios or first-time game developers. However, if you are looking for other alternatives, you may consider other programs, such as:

  • 3Ds Max Design
  • ZBrush
  • Cinema 4D
  • Hexagon
  • Unity
  • GameSalad

4. Choose a Solid Marketing Strategy

Having a good marketing strategy for your video games is important to ensure your time, effort, and money don’t go to waste. However, the challenge of marketing may lie in trying to convince people to consider your games. Whether you’re launching a new game or already have an existing one, using Twitch can help showcase your video games through webcams. If you get many subscribers and viewers, the site will tag you as a Twitch partner. The advantages of this may include a share in subscribers and advertisement profit.

Apart from using Twitch, you can consider blogging. Establishing a blog for your gaming website can be a dependable long-term investment that will benefit you in various ways. It might allow you to attract new players, draw traffic through SEO, and guide customers to read articles about your video games.

5. Know the Legal Requirements

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When producing video games, it may be essential to protect your intellectual property. This step will protect your company’s interest and assure it that clients will enjoy video games within the regulations you have set. You can achieve this by registering your copyright to limit the freedom of other developers to use your creativity or use the creation in other projects. However, before you register your creations, you need to ensure all the elements and components of your video games belong to you.

At the same time, you need to trademark your video games. Trademarking may include logos and titles, and not elements, graphics, and concepts of the games. Though, if you want to completely comply with the legal requirements of producing video games, you might also find it necessary to have agreements, such as:

  •  EULA (End User License Agreement)
  • Terms and Conditions
  •  Privacy Policy

6. Go for Funding Opportunities

The right funding for your company solely depends on video games, which you want to create. If you are a developer with great ideas, you can go for grant funding. This is created to help stimulate growth in the gaming industry by offering support to companies to become more innovative and diverse.

You might also consider funding your equipment. However, for you to get it, you will require a high-powered workstation with many monitors, quality microphones, and software tools like:

  • Maya
  • Autodesk
  • Unreal

Final Thoughts!

If you need a way to offer entertainment and provide individuals with the chance of having a great experience, launching a new gaming company can be rewarding. Video games can bring people together to have fun and might help to fight stress. To achieve this goal, you need to incorporate your plan with solid marketing strategies to comfortably start your company and become successful.

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