Starting a new business is no easy job. It is faced with a multitude of challenges. To enter the market and make a mark, it not only has to provide consumers with high-quality goods and services, but it also has to create a distinct brand that paves the way for profitable outcomes.
Amidst the burning issues that a start-up business faces, it would not be an exaggeration to say that packaging is the most significant factor that determines the fate of the product.
Finding the right packaging is not just important for establishing your brand, but also for the product’s overall success in the marketplace. That being said, start-ups usually focus on the merchandise to the extent that they entirely overlook its wrapping. Faced with a myriad of challenges, such as budget and time, start-ups should be all the more careful when launching their product in the market.
On that note, here are some key elements which start-ups should keep in mind when it comes to packaging.
Know Your Product and Its Manufacturing Process
In order to choose the right packaging, you need to understand your merchandise and the whole manufacturing process completely. You cannot make the mistake to choose any generic packaging solution for your merchandise and expect it to work out. Each product is unique, and hence, requires different packaging solution. One cannot keep liquid items in cardboard boxes, right? Work with suppliers who understand what will be required to protect and maintain your product’s shelf appearance. The item should be in good shape until and after it reaches the consumer.
Look Through The Rose Tinted Glasses
Many budding entrepreneurs experience a shell shock as they begin the journey of packaging their product for the market. Good packaging doesn’t come cheap, but it also forms the first impression the market will have of your product. And first impressions matter, they matter the most. The packaging is ultimately the gateway to the consumer following you are trying to build. The average customer can be easily lured in by an attractive covering. So, acknowledge that the package holds a priority on your checklist.
Get a little creative with the design; opt for visually competent wrapping solutions that can boost your sales prospect. A product wrapped in a bold, vibrant box is more likely to catch the attention of the customer. Not to forget, sure it is minimalism is the new trend.
Know Your Target
While it may be tempting to think about what you are offering is unique and will stir a storm in the market, but it’s extremely important to study your target and your industry. There already exist so many attractive packaging concepts designed to attract the consumers, that you must have something that stands out on the shelf and creates a lasting impression on your target audience.
Some people might think that getting products to the market is their biggest hurdle, but before your it hits the market, it is essential to study your industry and identify who you are marketing to. Fully comprehend the needs of your customers and their interests and what will drive word-of-mouth recognition. If you don’t have a supplier at hand, you can check out visit this site for bespoke wrapping solutions.
Stand Out From The Crowd
Know your competition. Before entering the market, it is essential to understand how your competitors are branding and positioning their products. What steps can you take to stand out from the crowd? Look at the labels, design, materials and colours they are using. Understand their marketing strategies. And use this research to come up with a workable plan that keeps your key demographic as its centre and still catches consumer attention.
In the End
People judge a book by its cover, a product by the way it’s wrapped.
With the right packaging solution, you can not only build a reputation in the market but also save your customers a lot of time and trouble. By keeping these key elements in mind, you will be able to choose the right packaging for your start-up.
Nina Smith 
Nicola Holder