If you are faced with an intimidating task of creating a unique and appealing logo, you must feel lost. This process requires a lot of creativity and the ability to adjust to many different things. But don’t worry, other people have found themselves in that seemingly scary place, and all have come out of it successfully. In the following text, we are going to give you some advice that you can use to ease this process.
The very first thing you have to do, before even starting to think about the potential logo, is to get familiarized with the brand or a company that hired you. Since it has to attract the target audience, you have to learn who those people are. How to do this? Well, simply learn everything you can about the company or the product they are promoting. How is it used? What are its features? Also, learn about the company’s plans for the future or if they maybe already had some logo or mantra they want you to incorporate into the new one. You will use all this information when coming up with the elements you want to combine.
Furthermore, think of the colors, patterns, and font you want to use. Each color will make a unique impression. For example, red will tell the audience that the brand is aggressive and passionate, while, on the other hand, blue will convey the message of intelligence. Since each of them will provoke an emotion, think which one you would like the customers to experience and choose the color accordingly. Similarly, the font is equally important. Pick the one that will represent the personality of the brand. You can use a handwritten or a bold one. However, maybe there isn’t a font that goes perfectly with your logo. So why not just create one? Not only will you have control over everything, but it may eventually become a font that is always connected to a certain brand, like Coca Cola one.
Moreover, you should try to keep it simple. This means that you should use one or two colors, and elements. It has to be memorable, and it cannot be that if there are different patterns on it. In addition, you want the people to understand it at first glance, without further analyzing it. Think about it. All major brands have a simple logo. Some of them contain the company’s name, others don’t, but they are all equally recognizable.
If you are having trouble coming up with a logo that adopts all the above-mentioned suggestions, there is a place you can look for revelation and that is Designhill. On their website, you will find a collection of logos that were created by other artists, but also, you can post some of yours to advertise your abilities or simply provide others with inspiration.
All in all, these are some advice you should take into consideration when creating a logo. The most important thing is to try to make it recognizable and memorable. Additionally, don’t be scared to ask someone for opinion. Also, don’t forget to check how the logo looks on a small scale, because it has to be legible regardless of the size.
Nicola Holder 