Better Brand Or A Better Product: Is It Really A Choice?
It is well said that there are no superior products, but only superior perceptions in consumer’s minds. How do you name an entity you buy from a brick-and-mortar store or…
It is well said that there are no superior products, but only superior perceptions in consumer’s minds. How do you name an entity you buy from a brick-and-mortar store or…
Do You Have a Brand? A brand is a term or image by which your customers know your products or services. The brand is the face of your company. Now,…
Being well prepared will make a big difference in your business marketing strategies and efforts since you will be able to create brand awareness in your city, state, or even…
The term “branding” comes from cattle ranching. Owners would brand each of their cows with a distinctive mark designating the animal as theirs, to help eliminate confusion should herds merge…